Marketing culture runs on hustle: be everywhere, post daily, never stop. We built kalm. against that.
We build the system, teach your team to run it, and step back.
Every engagement ends with you able to do the thing yourselves: the website you can extend, the content engine your own people can operate, the process that keeps running after we leave.
Most agencies build dependency on purpose, because that's where their revenue comes from. We do the opposite, and we say so out loud. Clients who want capability, not a permanent supplier, are the clients worth having.
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Kata brings over 15 years of experience in digital transformation and growth strategy, supporting both startups and established organizations through complex change initiatives. Her background combines structured programme leadership (PMP®, Scrum) with hands-on experience in digital innovation and AI-supported workflows. She operates at the intersection of strategic direction and operational clarity. Focus areas: strategic digital transformation, business development & go-to-market strategy, conversion & customer journey optimisation, and cross-functional programme leadership. She is known for translating business vision into structured, executable direction.
Anikó brings over a decade of experience in digital product leadership and operational coordination. With a background in product design and portfolio management, she bridges strategic thinking with structured execution. She has led digital initiatives from concept to launch across multiple industries, ensuring that processes, ownership, and delivery remain aligned with business goals. Focus areas: product and process governance, operating model design, CRM and system adoption alignment, and cross-team coordination & accountability. She ensures that strategy turns into consistent, measurable execution.
kalm. works as a flexible network of all kinds of digital experts glued together & coordinated by our core team. We combine strategic clarity with structured execution. Kata defines direction, priorities and business impact. Anikó designs the operating rhythm and ensures follow-through. Together, we help organizations build scalable structure without adding unnecessary complexity.
The team has decades of business experience across various industries such as financial services, telco, e- commerce and media. We will understand your business goals and serve as your consulting partner from ideation through discovery, design & development to optimization. By providing an external point of view, we support your business to level up in digitalization.
We base our work on data and cognition, combining quantitative analyses with our industry expertise. This approach ensures that our strategies are grounded and multi-layered, offering both precision and adaptability. By integrating data-driven insights with a deep understanding of business and human behavior, we craft solutions that resonate and deliver impact.
We focus on building strong relationships based on trust and honesty. We recognize that you are the top expert of your brand and will make sure to learn as much about your business as possible. Vice versa, we can educate you about the digital side of things along the way, so you feel empowered in your strategy.
